Guides
How To Successfully Pre-Qualify Clients For Your Financial Services Business
More leads doesn’t necessarily mean more clients. If you focus on the wrong types of leads for your financial services…
Leads
Guides
How to Improve Your B2B Sales Process: 13 Steps to Sell More
It’s tempting to stick to what we’re used to or say “Well, we’ve always done things this way.” But without…
Insights
B2B Sales vs B2C Sales: What’s the Difference?
Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this…
Strategy
How Can Email Marketing Fuel Your Overall Inbound Strategy?
When it comes to creating an inbound marketing strategy, there are plenty of tools and tactics to consider. As anyone…
Guides
The Ultimate Guide to Getting More Leads with Automation
Lead generation is key to keeping a business running, but it’s a challenging task when carried out manually. It’s time-intensive,…
Guides
Scale Your Business Faster with Automated Lead Generation
Leads are the lifeblood of any business. Without leads, there are no customers. Without customers, there’s no money. Without money,…
Inspiration
A Step-by-Step Guide to using Quizzes for Audience Growth
Building an audience is the foundation of every business. But how can you stand out and connect with the right…
Integrations
Top 7 integrations for building your audience faster with ScoreApp
Building an audience is the most crucial part of growing a business. But when you’re creating engaging content, tracking leads…
Insights
How To Create Urgency in Your B2B Sales Funnel
B2B sales cycles are longer and more challenging than B2C, but there are things you can do to speed up…
Strategy
7 Lead Generation Strategies for Online Fitness Businesses
This whole ‘world wide web’ thing has really taken off, hasn’t it? It seems like everyone’s using it these days!…
Strategy
Survey Response Rates: What To Expect and How To Improve Them
While online surveys are powerful tools for gaining insights into your industry and collecting valuable customer feedback, low response rates…
Insights
How much does automated lead generation cost?
Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier….
Inspiration
Best Lead Magnet Ideas for Gyms and Fitness Studios
Getting people into the gym should be easy, right? People want to exercise – you have a place where they…
Marketing
How To Combine Automated Lead Gen And Personalised Marketing
Ever heard the phrase ‘teamwork makes the dream work?’ It sounds corny, but there’s a kernel of truth to it…
Strategy
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Guides
The Ultimate Guide to Running a Lead Generation Challenge
There are several factors you need to consider before launching a challenge to generate smoking-hot leads. From the dos and…
Strategy
Email Sequence for Converting Leads From a Challenge
So, you’ve got your lead generation challenge all set up and ready to launch. Great! But before you hit the…
Insights
What Types of Leads Can Be Generated Automatically?
The leads that come through automated lead generation won’t all be the same. They’ll have different needs and react to…
Insights
Top Lead Generation Strategies for 2025: What You Need to Know
As the new year approaches, it’s time to start focusing on your business goals for 2025. One priority that will…
Marketing
Best Marketing Automation Tools to Enhance Efficiency and Growth in 2025
As your business grows, so do your responsibilities. Sooner rather than later, it becomes unsustainable to run every part of…
Strategy
How Experts Use Webinars To Build Loyal Audiences: Top Strategies Revealed
Webinars are one of the most powerful ways to generate quality leads and build a loyal audience. But as effective…
Templates
Templates to Get More Leads for Your Branding Services
A branding brand that helps other brands with branding needs to have good branding itself to stand out as a…
Guides
The Ultimate Guide To Using Webinars For Lead Generation
Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with…
Templates
4 Email Templates For Effective Post-Webinar Follow-Ups
It’s no secret that webinars make powerful lead magnets. But without maintaining engagement from start to finish, you’re unlikely to…
Strategy
Build a B2B Waitlist and Stay Fully Booked Year Round
As a B2B service provider, the dream is to be fully booked up in advance, right? Where you’re not worrying…
Marketing
Start Generating Leads Now for Your 2025 Book Launch
It’s all so exciting, isn’t it? You’ve worked hard for months (maybe even years) to write your book. You’ve gone…
Guides
Build a Quiz With HubSpot and ScoreApp for More Leads
Quizzes aren’t just “fun content for engagement”. A strategic one can be the start of a profitable sales funnel that…
Guides
How Much Does It Cost to Create a Lead Magnet Challenge?
If you’re launching a new course or product, a lead magnet challenge is the perfect way to build momentum with…
Insights
Busting Common Myths About Lead Generation Webinars
Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there…
Inspiration
5 Quiz Lead Magnet Ideas for Therapists To Pre-Qualify Leads
A strong client–therapist relationship is crucial for achieving meaningful therapeutic results – and it has to be right for both…
Inspiration
Lead Magnet Challenge Ideas for the SaaS Industry
If you own an SaaS business, lead magnet challenges are the perfect tool to attract your dream clients. Challenges have…
Insights
9 Reasons Your Automated Lead Generation Process Isn’t Working
Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can…
Inspiration
Harnessing AI Lead Generation For Business Growth In 2025
Artificial Intelligence (AI) has boomed in popularity over the past couple of years as a means for businesses to streamline…
Inspiration
Mini-Course Lead Magnet Ideas for Business Coaches
With all the technology and incredible tools available, it’s never been easier for someone to set themselves up in business….
Guides
What Is a Webinar Funnel and How Do I Set One Up?
Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every…
Data
11 Key Market Research Metrics B2B Companies Should Track
You want to know that people are going to buy your B2B product or service. Ideally, before you plough any…
Marketing
Webinar vs. Podcast: Which Is Better for Generating Leads?
As a business owner, choosing lead generation strategies that are effective and align with your goals should be one of…
Inspiration
How This Agency Added £144,000 to Their Revenue With a Waitlist
If you’ve heard of or considered waitlists before, you might still be wondering: do they actually work? And can they…
Strategy
What Is Automated Lead Nurturing And How Do You Implement It?
From the moment a lead visits your website or social media to the moment they buy, your job is to…
Insights
Avoid the Most 7 Common Problems with Lead Magnet Challenges
Lead magnet challenges are an amazing way to not only attract your target audience, but also ensure they turn into…
Insights
Challenge Vs Webinar: What’s Better For Lead Generation?
We all know generating new leads is one thing – but making sure they’re actually coming from a worthwhile client…
Inspiration
Waitlist Landing Pages: What to Include to Build Hype
A waitlist is a list of people who are interested in your upcoming product, service, or offer. So, when building…
Inspiration
Mini-Course Template To Get More Leads for Your Fitness Business
When it comes to lead magnets for business not everything is created equal. For example, a financial service would need…
Guides
How To Set Up a Lead Generation Challenge with ScoreApp
As a business owner, you’ll no doubt have experienced the struggle that comes with generating *actually* high-quality leads. In fact,…
Inspiration
5 Ways To Increase Webinar Attendance With ScoreApp
Webinars are a powerful tool for engagement, education, and growing your audience. In fact, 95% of business owners state that…
Guides
How to Build a Sales Funnel With Mailchimp & ScoreApp
To make sales, you have two options: hope for the best (such as relying on referrals) or seize control of…
Guides
How Much Does It Cost To Create A Webinar Landing Page?
Whatever your niche or industry, webinars are an effective way of attracting – and converting – quality leads. To attract…
Marketing
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Strategy
Ultimate Cyber Monday Marketing Strategy (With Examples)
Black Friday is a great opportunity to boost your revenue, but don’t forget about Cyber Monday. With the right strategy,…
Guides
Step-By-Step Guide To Generating More Leads For Your Business
Without sales, you have no business; without leads, there are no sales. It’s no wonder the issue of lead generation…
Inspiration
5 Common Problems With Lead Magnets (And How To Solve Them)
Lead magnets are powerful tools with huge potential. When used correctly they can help you attract customers, build email lists,…
Insights
7 Key Benefits Of Using ScoreApp In Your Sales Funnel
Every business has one major goal: make more sales! Sales funnels have become a popular way to cater to every…
Marketing
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Insights
Sales Funnel Builder and Landing Page Builder Differences
Many people think that sales funnel builders and landing page builders are the same. While they have some similarities, they…
Inspiration
Webinar Landing Page Best Practices to Get More Attendees
No matter what industry you work in, lead generation is a business-critical activity. Webinars can give you a great opportunity…
Strategy
Get More Leads and Traffic With Topic Clusters
If you want to nail building topic authority with your audience and in your corner of the internet, you need…
Marketing
12 Black Friday Marketing Mistakes (& How to Avoid Them)
Black Friday is a fantastic opportunity to skyrocket sales. Unfortunately, some businesses end up wasting a tonne of time, energy,…
Strategy
How to Build a Black Friday Sales Funnel & Maximise Revenue
Have you got bold goals for Black Friday? Then, you can’t expect to just send out a couple of emails…
Insights
Busting 5 Common B2B Waitlist Sale Myths
If you run a B2B business, waitlists are a game-changer when launching a product or service. But some things need…
Inspiration
Launch a Black Friday Offer That Sells Out With a Waitlist
Black Friday is an exciting opportunity to boost your sales with a new offer or promotion. For that to happen,…
Strategy
Generate High-Quality Leads With A Simple Direct Messaging Strategy
There are several well-known, powerful strategies to generate high-quality leads. However, there’s one that’s often overlooked – direct messaging. Here’s…
Inspiration
Use Netflix’s Method To Get The Right Attention From Hot Leads
Every business wants to attract a consistent stream of ideal clients. Don’t you? There’s a general attitude that this takes…
Insights
7 Big Mistakes That Will Ruin Your Video Mini-Course
A video mini-course is an amazing lead generation asset for you and your audience. Your audience gets an extremely valuable…
Inspiration
Lead Generation Examples: Quizzes, Surveys, and Assessments
Getting more customers, avoiding feast and famine, increasing your profits, attracting investors… EVERYTHING is downstream from lead generation! Sadly, not…
Inspiration
Why Podcasts Make Incredible Lead Generation Tools
You might already have a well-oiled content creation machine that’s delivering perfect leads, but you’re looking for a different way…
Insights
Is there a difference between a scorecard and a quiz?
Do you want to generate more leads and gain valuable insights into your target audience? You’re familiar with terms like…
Guides
How to create a free mini-course that attracts ideal clients
Creating a free mini-course is an amazing way to attract and engage your ideal clients. It builds trust, offers value,…
Marketing
What’s the best lead magnet for growing your email list?
You’ve got an email list, and you want to grow it. So, what’s the best way to attract new subscribers? …
Strategy
How to disqualify leads as a creative business owner
If you’re a creative entrepreneur, you probably face a harsh reality: doing the work you love isn’t enough. No matter…
Templates
Quiz Template For Life Coaches To Win More Business
To run your life coaching business smoothly and sustainably, avoid these common mistakes: relying on unpredictable referrals and only looking…
Inspiration
High-Converting Lead Magnet Ideas For 8 Types of Coaches
The right free resource will bring more target clients into your world so that you can nurture them directly until…
Templates
Ready-To-Go Waitlist Templates To Launch Your New Product
So you’re launching a new product or service, and you decided to create a waitlist. This is a great strategy…
Strategy
Enhance your webinar with an interactive quiz
As a B2B business, it can feel like you’re constantly trying to come up with new ways to engage with…
Technology
How to build a sales funnel using Hubspot and ScoreApp
How do you get people to buy your products or services? First, you make the product/service irresistible. Offer the best…
Strategy
Waitlist Question Ideas To Pre-Qualify Leads And Sell Out
The beauty of a waitlist campaign is that it transparently shows the supply and demand tension for your new product…
Technology
How to build a waitlist using ActiveCampaign and ScoreApp
A waitlist strategy helps you successfully launch new products and services by sharpening your ideas in the market, not in…
Strategy
Social Media Ideas To Get More Sign-Ups To Your Waitlist
You’re brilliant. Not only have you got a new product or service that’s just right for your customers, but you’ve…
Strategy
How You Can Use a Sales Funnel Alongside a Lead Magnet
Do you want to consistently attract your target audience and turn them into paying customers? Then, you need an automated…
Technology
Personalised Marketing Tools: CRM vs Marketing Automation
When you tailor your marketing to each customer’s situation, your messages and overall buying experience become more engaging and effective….
Inspiration
Best Quiz Lead Magnet Ideas for SAAS (With Tips & Guide)
A quiz is the perfect lead magnet for your SaaS business: it’ll create an engaging experience for your customers while…
Marketing
What Is Personalised Marketing? Key Aspects & Benefits
Everyone is competing for your target audience’s attention online, and consumers are becoming more selective. So, how can you stand…
Strategy
Lead Generation Best Practices: Turn Traffic Into Customers
Everything in business is downstream from lead generation. When you keep getting leads for your products or services, it becomes…
Strategy
What is a waitlist funnel and why do you need one?
Welcome to the world of the Rolex Daytona, Hermès Birkin bag, and the new Four Seasons luxury yacht. What do…
Strategy
How Do You Measure the Effectiveness of Lead Generation?
A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently. But how can you tell…
Strategy
When Is the Right Time to Focus on Lead Generation?
Many business owners make a costly mistake: only focusing on lead generation when they desperately need new customers. By then,…
Technology
Landing Page Builders vs Full Website Builders
If you’re planning on promoting something online and taking control of your traffic, your main choice is between landing page…
Marketing
Building effective sales funnels that boost your conversions
What superpower would you wish for in your professional life? It seems likely that for most marketers, it would be…
Technology
11 Best Quiz Platforms for Engagement & Learning
Thanks to their interactive and question-based nature, quizzes are perfect to grab and retain someone’s attention as well as to…
Technology
Comparing Funnel Builders: Which Should You Choose?
Unfortunately, potential customers don’t just conveniently jump into the top of our sales funnel and glide smoothly to conversion, no…
Technology
Most Popular Waitlist Management Systems Reviewed
Are you looking for a way of managing the people waiting to access your services or events? With the right…
Marketing
How to Build a Landing Page for Free: Best Tools & Practices
If you want to turn your audience into leads, then you need to give them a good, clear reason to….
Marketing
How to Speed Up Your B2B Sales Cycle: 9 Game-Changers
Do you wish you could turn more leads into paying customers faster? You’re in the right place! Unfortunately, slow sales…
Marketing
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
Strategy
Top Strategies for Segmenting Your Leads with Quizzes
Cookie cutters should only be used for baking, NOT as your approach to marketing and customer communication! To get the…
Marketing
5 Best B2B Lead Magnets to Get More Leads in 2023
The best B2B lead magnets do a lot more than just getting “more email subscribers”! High-performing lead magnets bring you…
Inspiration
84 quiz question examples you can ask as part of your quiz
Creating a lead generation quiz is a great way to engage your audience and learn more about them in the…