Insights
B2B Sales vs B2C Sales: What’s the Difference?
Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this…
Funnels
Guides
Scale Your Business Faster with Automated Lead Generation
Leads are the lifeblood of any business. Without leads, there are no customers. Without customers, there’s no money. Without money,…
Marketing
What Is Personalised Video Marketing and How Can You Implement It?
Video content has taken the digital world by storm in recent years – and for excellent reason. In fact, a…
Insights
Top B2B Sales Funnel Mistakes (& How To Fix Them)
Your B2B sales funnel is the journey your target customers go through to eventually buy your products or services. When…
Strategy
How To Use a Quiz To Improve Your B2B Sales Conversions
Most B2B companies seem to rely on the same tactics. They try to attract customers with a generic PDF lead…
Integrations
Set Up a Waitlist Funnel With Zoho & ScoreApp
Zoho is a great CRM, but if you’re planning a launch, you shouldn’t spam all your existing contacts with a…
Strategy
B2B Marketing and Sales Funnel Best Practices for Top Results
Are your marketing and sales working together at every stage of your B2B funnel? Because they should! By funnel, we…
Insights
How much does automated lead generation cost?
Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier….
Insights
Understanding B2B Sales Funnel Stages to Boost Conversions
Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming…
Guides
The Ultimate Guide To Using Webinars For Lead Generation
Webinars are incredibly powerful lead generation tools. Why? Because they offer the opportunity to showcase your expertise and engage with…
Guides
How to Track and Measure Your Automated Lead Gen Efforts
Automated lead generation is a great way to simplify data collection, especially if you’re using quizzes to get to know…
Guides
How to Create a Waitlist Using Mailchimp & ScoreApp
Instead of launching something out of the blue (and crossing your fingers), you can build and maintain momentum with a…
Guides
How to Build a Sales Funnel with Convertkit (Kit) & ScoreApp
Never know where your next customer is coming from? Then, you NEED a funnel to take control of your lead…
Guides
What Is a Webinar Funnel and How Do I Set One Up?
Creating a webinar funnel will empower you to attract quality leads and provide an experience that engages them at every…
Guides
How to Build a Waitlist Using ConvertKit (Now Kit) & ScoreApp
Recently rebranded as Kit, ConvertKit is the best email marketing platform for creators looking to monetise their list. It’s also…
Insights
How Much Does It Cost to Build a Waitlist?
By “waitlist”, we mean a list of people who are interested in what you’re planning on launching, whether that’s a…
Inspiration
Charge More for Your Services With a Waitlist Strategy
What if there was a strategy to raise your prices confidently, knowing for a fact people will happily pay them?…
Marketing
9 Common Content Cluster Mistakes To Avoid For More Leads
Content clusters provide businesses with the opportunity to boost their search rankings through value-packed and internally-linked educational content. When created…
Strategy
How To Build A Quiz Using ActiveCampaign and ScoreApp
When you create a quiz lead magnet and connect it with your email marketing platform, you get a sales funnel….
Strategy
Social Media Ideas To Get More Sign-Ups To Your Waitlist
You’re brilliant. Not only have you got a new product or service that’s just right for your customers, but you’ve…
Strategy
How You Can Use a Sales Funnel Alongside a Lead Magnet
Do you want to consistently attract your target audience and turn them into paying customers? Then, you need an automated…
Technology
Do I need ScoreApp AND an email marketing tool?
The short answer is – yes, you do need an email marketing tool to use alongside ScoreApp. Let’s talk about…
Strategy
What is a waitlist funnel and why do you need one?
Welcome to the world of the Rolex Daytona, Hermès Birkin bag, and the new Four Seasons luxury yacht. What do…
Strategy
How Do You Measure the Effectiveness of Lead Generation?
A good lead generation strategy is about attracting, identifying, and nurturing your target customers consistently. But how can you tell…
Marketing
Building effective sales funnels that boost your conversions
What superpower would you wish for in your professional life? It seems likely that for most marketers, it would be…
Marketing
Top 10 most common mistakes when building sales funnels
Building an effective sales funnel is crucial for guiding potential customers through their buying process and turning them into loyal,…
Technology
Comparing Funnel Builders: Which Should You Choose?
Unfortunately, potential customers don’t just conveniently jump into the top of our sales funnel and glide smoothly to conversion, no…
Marketing
Common Problems With Sales Funnels (And How to Fix Them)
To keep your business running smoothly and successfully, you need a strong sales funnel. That’s a digital marketing strategy to…
Technology
What is a quiz funnel and why do you need one?
Have you heard the term “Quiz Funnel” before, but you’re not entirely sure what it is or whether you need…