Guides
Common Issues With Online Surveys (And How To Fix Them)
Online surveys play a pivotal role in collecting customer feedback, connecting with market research insights, and improving employee satisfaction rates….
Customers
Insights
How to Avoid the 5 Biggest B2B Market Research Mistakes
Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves…
Insights
The Best Survey Tools for Market Research and Customer Feedback
Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage. But as powerful…
Inspiration
Building Customer Loyalty for Your Fitness Business
The beauty in owning a fitness business is that your relationship with your clients is ongoing – and can be…
Insights
Why Ongoing B2B Market Research Is Essential for Long-Term Growth
Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your…
Insights
Market Research vs. Customer Satisfaction Surveys: Which Do You Need?
Surveys are powerful discovery tools for businesses looking to understand their audience on a deeper level and make better strategic…
Insights
Top 5 Mistakes To Avoid When Creating Customer Satisfaction Surveys
Customer satisfaction surveys are powerful tools for getting to know your audience better and connecting with them on a personal…
Guides
How to Design a Market Research Survey: Best Practices and Templates
Whatever your niche, investing in market research surveys will help you get to know your target customers on a deeper…
Guides
The Ultimate Guide to Conducting SaaS Market Research
Effective SaaS market research isn’t quite as straightforward as it sounds. You can’t do a taste testing platter, or hand…
Insights
Busting Common Myths About Lead Generation Webinars
Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there…
Insights
Why Market Research is the Key to B2B Customer Retention
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
Strategy
What Is An Audience-First Strategy & How Do You Implement It?
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean…
Marketing
Customer journey mapping for better lead magnet ideas
Every successful product or service is backed by a deep understanding of the people you are marketing and selling it…
Strategy
How quizzes boost customer loyalty to get more repeat business
In today’s business world, competition is FIERCE, and customer expectations are higher than ever. Fostering loyalty and repeat business isn’t…
Technology
How to Get Great Customer Feedback Using Quiz Software
If you don’t understand what your customers like and dislike about their experience with you, you can’t improve it. Let’s…
Marketing
Common challenges in email marketing and how to avoid them
When done well, email marketing is an awesome tool for promoting your business and getting new customers. But it can…
Technology
CRMs vs Lead Generation Tools: A Comparison
To scale your business and keep running it without losing your mind, you must stop doing everything manually. That’s where…
Strategy
How to Deliver a Better Customer Experience Using Quizzes
With a smooth and premium customer experience, more people will want to buy from you (and come back!). I’m sure…
Marketing
Buyer Psychology – Why We Buy
I assume you have something great to sell and want to sell more of it to the right people –…
Insights
How to build a paid quiz or assessment tool
Quizzes are an excellent way to build your email list and grow an engaged audience. This is why so many…