Insights
How Is the B2B Sales Process Changing in 2025?
As usual, most B2B companies will carry their old strategy into the new year… and eventually complain because it doesn’t…
Collecting Data
Guides
Common Issues With Online Surveys (And How To Fix Them)
Online surveys play a pivotal role in collecting customer feedback, connecting with market research insights, and improving employee satisfaction rates….
Strategy
How Can Email Marketing Fuel Your Overall Inbound Strategy?
When it comes to creating an inbound marketing strategy, there are plenty of tools and tactics to consider. As anyone…
Insights
Use law firm market research to soothe your legal marketing pain points
Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people…
Insights
How to Avoid the 5 Biggest B2B Market Research Mistakes
Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves…
Marketing
What Is Personalised Video Marketing and How Can You Implement It?
Video content has taken the digital world by storm in recent years – and for excellent reason. In fact, a…
Integrations
Top 7 integrations for building your audience faster with ScoreApp
Building an audience is the most crucial part of growing a business. But when you’re creating engaging content, tracking leads…
Insights
Why Ongoing B2B Market Research Is Essential for Long-Term Growth
Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your…
Guides
The Ultimate Guide To Using Survey Data for Better Business Insights
Niche or industry aside, online surveys will help you uncover a treasure trove of invaluable data for making better business…
Strategy
Top 8 Mistakes To Avoid in Fitness Lead Generation
It’s a busy and crazy world out there – and it doesn’t get much crazier and busier than on the…
Guides
A step-by-step guide to conducting effective B2B market research
You know you should be doing some B2B market research, but you’re not sure where to start. Or, you were…
Strategy
5 Common Mistakes When Building An Audience (And How To Avoid Them)
To drive sales, you need prospects. To attract prospects, you need an audience. But building an audience isn’t just about…
Insights
How much does it cost to build an audience for your business?
Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth….
Guides
How to Design a Market Research Survey: Best Practices and Templates
Whatever your niche, investing in market research surveys will help you get to know your target customers on a deeper…
Guides
The Ultimate Guide to Conducting SaaS Market Research
Effective SaaS market research isn’t quite as straightforward as it sounds. You can’t do a taste testing platter, or hand…
Strategy
How Experts Use Webinars To Build Loyal Audiences: Top Strategies Revealed
Webinars are one of the most powerful ways to generate quality leads and build a loyal audience. But as effective…
Templates
Templates to Get More Leads for Your Branding Services
A branding brand that helps other brands with branding needs to have good branding itself to stand out as a…
Guides
How to Track and Measure Your Automated Lead Gen Efforts
Automated lead generation is a great way to simplify data collection, especially if you’re using quizzes to get to know…
Technology
9 Best B2B Market Research Tools to Validate New Ideas
Market research is how you sharpen new ideas in the market, not in your mind. Your internal team is so…
Inspiration
7 Quiz Lead Magnet Ideas for Real Estate Companies
The right lead magnet will attract more potential clients and allow you to contact them directly, nurturing them until they’re…
Marketing
12 Black Friday Marketing Mistakes (& How to Avoid Them)
Black Friday is a fantastic opportunity to skyrocket sales. Unfortunately, some businesses end up wasting a tonne of time, energy,…
Strategy
How to Overcome the 9 Most Common Survey Challenges
Surveys are a handy tool to collect valuable data. But if you thought it was enough to just put some…
Insights
What’s The Cost Of Conducting A Survey?
If you wish to collect a tonne of valuable insights or feedback, surveys are one of your best options. But…
Strategy
Common challenges in event management (and how to overcome them)
Events come in all shapes and sizes, whether it’s a small in-person conference, a webinar, or even a big online…
Insights
Is there a difference between a scorecard and a quiz?
Do you want to generate more leads and gain valuable insights into your target audience? You’re familiar with terms like…
Technology
Survey Vs Feedback Forms: What’s Better For Data Collection?
You need data to grow your business, right? Whether it’s customer feedback, employee satisfaction, or market research, gathering information is…
Guides
What Types Of Questions Should I Include In My Quizzes?
A compelling quiz is perfect to engage your audience and collect a tonne of juicy data. For a quiz to…
Strategy
What Is An Audience-First Strategy & How Do You Implement It?
To future-proof and scale your business, you must move from a product-first to an audience-first strategy. What does that mean…
Insights
Reduce Employee Turnover With Scoreapp’s Happiness Test
From an intensive hiring process to the initial onboarding and training, it could cost you £12,000 (or more) to replace…
Inspiration
10 Reasons Mini-Courses Make Exceptional Lead Magnets
How do you get people to stop scrolling long enough to listen? In the real world, human billboards, or ‘sign…
Inspiration
Find Your Perfect New Team Member With A Scorecard
Most hiring processes are complicated, time-consuming, and expensive. The worst part? If you end up choosing the wrong-fit candidate or…
Strategy
The Benefits of Using a Quiz to Boost e-learning Engagement
Since the Covid-19 pandemic, the way we learn has shifted permanently. Whether you run a training business, are a course…
Marketing
Grow Your Email List Fast: Use A Quiz Lead Magnet
You know that email marketing is an important tool to help you identify leads, build relationships, and make offers to…
Marketing
21 Quiz Lead Magnet Ideas For Well-Being Businesses
The ‘business’ part of the well-being industry can be difficult to navigate, especially for self-employed professionals. You’ve developed your skills…
Insights
Employee Engagement Survey Mistakes & How to Avoid Them
By getting feedback from your workforce, you can measure their motivation, well-being, and overall sentiment around your company (and improve…
Strategy
What is a waitlist funnel and why do you need one?
Welcome to the world of the Rolex Daytona, Hermès Birkin bag, and the new Four Seasons luxury yacht. What do…
Data
How to Use Quizzes for Effective Market Research
Market research is VITAL, especially if you want to launch a successful product and provide real value to your audience….
Insights
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…