How Is the B2B Sales Process Changing in 2025?
As usual, most B2B companies will carry their old strategy into the new year… and eventually complain because it doesn’t…
Insights
Top Benefits of Dynamic Personalised Email Campaigns
There are personalised email campaigns, and then there are dynamic personalised email campaigns. Confused by the difference? Let us explain……
B2B Sales vs B2C Sales: What’s the Difference?
Some people will tell you that Business-to-Business and Business-to-Consumer are the same because they’re really just H2H (Human-to-Human). Believing this…
Use law firm market research to soothe your legal marketing pain points
Legal marketing priorities are moving away from more traditional methods to embrace the opportunities in our digital landscape. When people…
How to Avoid the 5 Biggest B2B Market Research Mistakes
Good B2B market research gives your business firm foundations for: Your business-critical decisions are informed by reliable data that saves…
The Best Survey Tools for Market Research and Customer Feedback
Online surveys are powerful tools for connecting with actionable insights you can use to your business-boosting advantage. But as powerful…
How To Create Urgency in Your B2B Sales Funnel
B2B sales cycles are longer and more challenging than B2C, but there are things you can do to speed up…
Why Ongoing B2B Market Research Is Essential for Long-Term Growth
Economic, business, global, and customer journey landscapes are continually changing. Making decisions based on outdated or incomplete data constricts your…
How B2B Companies Can Leverage ScoreApp for Market Research Insights
ScoreApp is known for being brilliant lead generation quiz software. But it’s also a powerful tool for you to gather…
Best B2B Sales Funnel Metrics to Track & How To Improve Them
Many business owners fail to review and track the right metrics because they think it’d be too much effort. On…
Top B2B Sales Funnel Mistakes (& How To Fix Them)
Your B2B sales funnel is the journey your target customers go through to eventually buy your products or services. When…
How much does automated lead generation cost?
Businesses survive and thrive by bringing in leads, and automated lead generation makes being found by the right customers easier….
Market Research vs. Customer Satisfaction Surveys: Which Do You Need?
Surveys are powerful discovery tools for businesses looking to understand their audience on a deeper level and make better strategic…
Understanding B2B Sales Funnel Stages to Boost Conversions
Your sales funnel is simply the entire journey your target customers go through to eventually buy from you, from becoming…
The Rise of Conversational Marketing for Lead Generation
A permanent shift has taken place across the marketing landscape. Gone are the days when companies create static adverts that…
How much does it cost to build an audience for your business?
Building an audience is the most important thing to get right when you’re setting the foundation for long-term business growth….
Top 5 Mistakes To Avoid When Creating Customer Satisfaction Surveys
Customer satisfaction surveys are powerful tools for getting to know your audience better and connecting with them on a personal…
What Types of Leads Can Be Generated Automatically?
The leads that come through automated lead generation won’t all be the same. They’ll have different needs and react to…
Top Lead Generation Strategies for 2025: What You Need to Know
As the new year approaches, it’s time to start focusing on your business goals for 2025. One priority that will…
Things To Consider Before Starting a Lead Magnet Challenge
Thinking about launching a lead magnet challenge, but want to make sure you’re actually doing it correctly? You’re in the…
Busting Common Myths About Lead Generation Webinars
Webinars are incredibly powerful lead generation tools. But as effective as they are at transforming prospects into paying customers, there…
Why Market Research is the Key to B2B Customer Retention
B2B market research is usually seen as a way to discover ways to reach untapped audiences and sell more products…
9 Reasons Your Automated Lead Generation Process Isn’t Working
Automated lead generation is a great way to find better leads faster, but only if it’s used right. It can…
How Much Does It Cost to Build a Waitlist?
By “waitlist”, we mean a list of people who are interested in what you’re planning on launching, whether that’s a…
Avoid the Most 7 Common Problems with Lead Magnet Challenges
Lead magnet challenges are an amazing way to not only attract your target audience, but also ensure they turn into…
Challenge Vs Webinar: What’s Better For Lead Generation?
We all know generating new leads is one thing – but making sure they’re actually coming from a worthwhile client…
7 Key Benefits Of Using ScoreApp In Your Sales Funnel
Every business has one major goal: make more sales! Sales funnels have become a popular way to cater to every…
Sales Funnel Builder and Landing Page Builder Differences
Many people think that sales funnel builders and landing page builders are the same. While they have some similarities, they…
Busting 5 Common B2B Waitlist Sale Myths
If you run a B2B business, waitlists are a game-changer when launching a product or service. But some things need…
What’s The Cost Of Conducting A Survey?
If you wish to collect a tonne of valuable insights or feedback, surveys are one of your best options. But…
7 Big Mistakes That Will Ruin Your Video Mini-Course
A video mini-course is an amazing lead generation asset for you and your audience. Your audience gets an extremely valuable…
Is there a difference between a scorecard and a quiz?
Do you want to generate more leads and gain valuable insights into your target audience? You’re familiar with terms like…
Video Mini-Course Vs Quiz: Which One’s Right For You?
When it comes to generating leads for your business, there are almost too many routes to go down. Two of…
Reduce Employee Turnover With Scoreapp’s Happiness Test
From an intensive hiring process to the initial onboarding and training, it could cost you £12,000 (or more) to replace…
Employee Engagement Survey Mistakes & How to Avoid Them
By getting feedback from your workforce, you can measure their motivation, well-being, and overall sentiment around your company (and improve…
21 Quiz Ideas for Agencies
If you are looking to get high-quality leads for your agency, then a quiz might be the way to go….
10 Ways to Pre-Qualify Leads Using your Quiz Questions
Everyone wants more leads. A steady flow of leads can help transform your business and get more sales. However… not…
What kind of quiz should you build for your business?
Nailing your quiz concept is difficult. Deciding what kind of quiz you should create is tricky, and it’s easy to…
How to build a paid quiz or assessment tool
Quizzes are an excellent way to build your email list and grow an engaged audience. This is why so many…
How to Promote Your Scorecard Organically
What is organic advertising? Organic advertising is essentially advertising that costs little to no time and money to create and…
ScoreApp Lead Generation Technology Explained
Identifying potentially valuable clients and cutting through the noise to approach them with a meaningful, relevant offering is the single…
The Secret to Generating Leads from a Book
Many thought leaders and industry experts write books to showcase their sector knowledge, position themselves as an authority in their…
How to Generate Leads from Content
The number one challenge facing content creators in the 2020s is how to generate leads from the content they create….
How To Run Effective Data-led B2B Marketing
Marketing has changed drastically in the last few years. People’s perceptions over how much their personal data is worth have…